Color psychology behind colored Paper Bags
2021 is all about visuals and displays. In today’s day and age, Every single detail matters. As consumers are surrounded by so many brands fighting for their attention, standing out from the rest and establishing a strong and bold brand image is vital. Your colored paper bags are no different, being one of the first things a potential customer will see as they walk around the local area or scroll through your online shop and spot your colored paper bags from afar.
The human mind is quite a powerful tool that holds a lot of associations with multiple things, and tying memories of past experiences, their favorite things, their least favorite things, and others with colors they see. Many well-loved and famous brands have a certain color tied in with their image as their identity. For example, Cadbury purple and Coca-Cola red are iconic colors that can be spotted from afar. As you design your colored paper bags, we’ve pulled together some of the psychology behind popular colors to help you pick a design that resonates with your branding and attract your consumers.
Cheap-colored paper bags can show different affiliations and give off certain vibes when you give them some specific colors. Colors have categories as well. When artists, advertisers, and designers create, they choose their colors wisely because they know how much weight such hues carry. The same is the case with brands while choosing the colors of cheap colored paper bags. Just like to build the perfect compositions, a lot of them use the basic knowledge of color theory.
Artists and designers use color wheels regularly as a tool to mix, determine, and pick colors confidently. Designers of your colored paper bag brands should also keep in mind color psychology. Color wheels are arranged in the shape of a circle in the order of how colors are represented in the light color spectrum. Painters, unlike printers, typically base their color wheels off of the primary colors: red, blue, and yellow. This is why the packing color combination plays a big role in how your consumers perceive your brand's colored paper bags.
There are 3 basic categories of colors:
Primary colors, Secondary Colors, and Tertiary colors.
But the main categories that you base your product design on are Warm and Cold colors.
Red is a popular and prominent choice for many brands for its impact and large wavelength as it’s visible from distance, with cheap colored paper bags catching the eye from afar. This color is filled with energy and power which makes it a strong option for brands in the technology industry. Branding should be kept soft and subtle to avoid overlapping into the associations of warnings and danger. Many Colored paper bags wholesale dealers manufacture cheap colored paper bags and printed grip seal bags in red color.
Although orange is similar in color to red, orange-colored paper bags and printed grip seal bags have a completely different effect as they ooze warmth and enthusiasm, creating an instant feeling of fun and excitement. Yellow also aligns closely with similar psychological effects, being widely known as a cheerful color that is associated with happiness. Orange and yellow are effective for branding on family products or leisure stores, contributing to an overall exciting experience.
That’s why these colors are considered the best packing color combination.
Green has always been one of the more popular choices for cheap colored paper bags due to its balanced and mature nature, requiring no adjustment for the eyes. Inducing associations of health, calming, and freshness, brands who portray a wholesome lifestyle tend to sway towards shades of green in their branding.
Another popular choice is blue, often being used by more premium brands and those aimed at a masculine audience. Portraying psychological links to feelings such as security and trustworthiness, many modern brands like to assert their dominance through deep blue branding. However, for brands who sell food or more casual offerings, blue can come across as cold and unwelcoming so may not be the number one choice.
Brown paper bags are very eco-friendly packing bags. These can be customized as multi-colored paper bags. Some of the best online shopping stores in the UK are offering these cheap colored paper bags in a variety of colors.
You should also check Mrbags for some quality kraft paper bags