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Color psychology behind colored Paper Bags

Colour psychology behind coloured Paper Bags

2021 is all about visuals and displays. In today’s day and age, Every single detail matters. As consumers are surrounded by many brands fighting for their attention, standing out from the rest and establishing a solid and bold brand image is vital. Your coloured paper bags are no different, being one of the first things a potential customer will see as they walk around the local area or scroll through your online shop and spot your coloured paper bags from afar.

The human mind is quite a powerful tool that holds a lot of associations with multiple things and tying memories of past experiences, their favourite things, their least favourite things, and others with colours they see. Many well-loved and famous brands have a specific colour tied in with their image as their identity. For example, Cadbury purple and Coca-Cola red are iconic colours that can be spotted from afar. As you design your coloured paper bags, we’ve pulled together some of the psychology behind popular colours to help you pick a design that resonates with your branding and attract your consumers.

kraft paper bags with twisted handles

Cheap-coloured paper bags can show different affiliations and give off certain vibes when you give them specific colours. Colours have categories as well. When artists, advertisers, and designers create, they choose their colours wisely because they know how much weight such hues carry. The same is the case with brands when choosing the colours of cheap brown paper bags. Just like to build the perfect compositions, many of them use the basic knowledge of colour theory. 

Artists and designers use colour wheels regularly as a tool to mix, determine, and pick colours confidently. Designers of your coloured paper bag brands should also consider colour psychology. Colour wheels are arranged in a circle in the order of how colours are represented in the light colour spectrum. Painters, unlike printers, typically base their colour wheels on the primary colours: red, blue, and yellow. The packing colour combination dramatically influences how your consumers perceive your brand's coloured paper party bags.

There are three basic categories of colours:

Primary colours, Secondary Colors, and Tertiary colours.

But the main categories you base your product design on are Warm and Cold colours.

Warm Colours

Red is a popular and prominent choice for many brands for its impact and large wavelength as it’s visible from a distance, with cheap coloured paper bags catching the eye from afar. This colour is filled with energy and power, making it a strong option for brands in the technology industry. Branding should be soft and subtle to avoid overlapping with the associations of warnings and danger. Many Colored and brown paper bags wholesale dealers manufacture cheap coloured paper bags and printed grip seal bags in red.

Although orange is similar to red, orange-coloured paper gift bags and printed grip seal bags have a completely different effect. They ooze warmth and enthusiasm, creating instant fun and excitement. Yellow also aligns closely with similar psychological effects, widely known as a cheerful colour associated with happiness. Orange and yellow are effective for branding family products or leisure stores, contributing to an overall exciting experience.

That’s why these colours are considered the best packing colour combination.

colour psychology of paper bags warm and cold colours

Cold Colours

Green has always been among the more popular choices for cheap coloured hen party bags due to its balanced and mature nature, requiring no eye adjustment. Inducing associations of health, calm, and freshness, brands that portray a wholesome lifestyle tend to sway towards shades of green in their branding.

Another popular choice is blue, often used by more premium brands and those aimed at a male audience. They portray psychological links to feelings such as security and trustworthiness; many modern brands like to assert dominance through deep blue branding. However, for brands that sell food or more casual offerings, blue can come across as cold and unwelcoming, so it may not be the number one choice.

Brown paper bags are very eco-friendly packing bags. These can be customised as multi-coloured paper bags. Some of the best online shopping stores in the UK offer these cheap coloured-coloured bags in various colours.

Mr bags have an extensive range of colours when it comes to kraft paper bags with twisted handles, including the following;

brown paper bags with handles



Why does branded packaging affect consumers differently than plain packaging?

There is more to a brand than its outward aspect. How individuals construct data about a brand is influenced by a variety of factors, including emotions, values, and memories, all of which take on a unique meaning and, when combined, contribute to a specific opinion held by a customer regarding a particular brand. For example, a potential customer may subconsciously connect with the colour pink; not only would it be an eye-catching colour with its meaning, but it would also connect with their inner thoughts and lead to a sale or a higher opinion of your company.

Something that is nicely presented will appeal to the consumer more because they will associate it with positive memories and emotions - they are not going to pick a packaging with negative imagery, such as diseased lungs on cigarettes. If something is well-presented, the consumer will be more likely to purchase it (the reason people would still pick negative imagery is a separate topic).

People will gravitate toward the things that make them feel good and that appeal to their ideals. A coloured paper bag is more likely to get this effect than a standard brown paper bag with handles.

People's brains are not going to activate the dynamic and more automatic processes that draw attention if the product is offered to them in plain packaging. Because of this, brands will have a challenging time competing with packaging that is more appealing to the eye or that provides essential information in a simple format. It is also possible to send the impression that not much thought or effort has been poured into the production of the product. If this is the case, why would someone trust a product that isn't trying to market itself?

Why is it essential to grab a customer's attention immediately with packaging?

We are always making decisions, and there are instances when we make many choices all at once. We want to put as little effort into this as possible to conserve our energy; thus, to assist us in making a decision, we rely on our preconceived notions and several other shortcuts (some of which are called heuristics). These are all automated procedures, and because they are completed so rapidly, they prevent mental pressure from occurring.

If you are in a grocery store and look for cheddar cheese, for instance, you will discover that there are approximately ten different options. Granulated or in blocks? Price, the intensity of the flavour, and finally, the brand.

Shopping for groceries would take the entire day if we were to do a thorough investigation of every item and compare its benefits and drawbacks.

To circumvent this, we have specific biases that govern how much value we place on particular characteristics of the thing we are shopping for. These characteristics include: Value for money may be of greater significance to some individuals than, for instance, purchasing organic extra-mature cheese, which is more expensive.

It is crucial for the packaging to attract the eye of those individuals first, particularly those individuals who do not come equipped with criteria to meet or those individuals who prioritise the allure of beauty over other elements. The package is the first thing we perceive before further details, such as the price or the ingredients.

The packaging processing takes only a few seconds, and we are drawn to particular aspects that we find appealing. For example, some people may prefer a specific colour, or perhaps the wording quickly conveys the information being sought, or even clear labelling, such as a symbol or language,  shows whether the product is vegan or vegetarian, halal, etc. The same principle can be practised while deciding the correct coloured paper bag for your company's image.

colour psychology of packaging

The trick is to achieve as much visual appeal and attention to detail as possible while using the least amount of time and effort. Suppose the consumer finds the packaging to be appealing and engaging enough. In that case, they will only spend additional time considering other brands if that is the priority because something like cost is more important).

They will choose the most accessible option to meet their requirements rather than spending time pouring over the details of other packages' packaging. If the packaging needs to be more appealing and engaging, the consumer will spend additional time considering other brands.

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