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What Is Kraft Paper and How Is It Made? The Complete Eco Packaging Guide (UK)

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Last updated: 31 October 2025 • ~7 min read

Quick answer: Kraft paper is a strong, unbleached paper made from wood pulp using the kraft process. It is durable, recyclable and ideal for retail carriers and wrapping. Our bags use 100 gsm Italian kraft for daily use. Shop Brown Kraft Paper Bags.

What is kraft paper?

Definition (snippet): Kraft paper is a tough, tear-resistant paper made by chemically pulping softwood to separate cellulose fibres from lignin. Unbleached “brown” kraft is naturally strong and recyclable, making it a go-to material for carrier bags, wraps and eco-friendly retail packaging.

Close-up of unbleached brown kraft paper sheets on a wooden table showing natural texture
Unbleached brown kraft has a natural, matte finish and high fibre strength.

We use 100 gsm Italian kraft with a flat block bottom and twisted handles for retail, cafés and gifting. Responsible sourcing is available through FSC and PEFC.

How is kraft paper made?

The kraft process turns timber into strong paper with minimal fibre damage:

  1. Chip & screen: Debark, chip and screen softwood.
  2. Cook: Chips are cooked with alkaline chemicals (e.g., sodium sulphate) under heat and pressure to separate cellulose from lignin.
  3. Wash & recover: Pulp is washed; chemicals are recovered for reuse.
  4. Sheet & dry: Clean pulp is formed into sheets, pressed and dried.
  5. Finish: Rolls are cut or converted into brown kraft paper bags.
Brown kraft paper bag with twisted handles made from 100 gsm Italian paper
Final product: durable carriers from strong kraft fibres.

For more background on pulping and paper science, see PITA.

Types of kraft paper

  • Brown (unbleached) kraft: Highest natural strength; ideal for carriers, wraps and rustic branding.
  • White (bleached) kraft: Clean, premium look for boutiques and events. See white kraft paper bags.
  • Recycled kraft: From recovered fibres; strength varies by grade.
  • Coated or treated: Wax/oil coatings add moisture resistance for specific food wraps.
Eco-friendly brown and white kraft paper bags displayed together on a neutral background
Brown kraft is natural; white gives a premium finish. Both are recyclable when clean and dry.

Kraft paper GSM & strength

GSM (grams per square metre) shows paper weight and feel. Our carrier bags use 100 gsm Italian kraft — a reliable day-to-day strength for UK retail. Use thicker grades for heavy boxes; lighter grades suit wraps.

GSM Typical use Notes
90 Light wraps, inner packing Flexible; not for heavy items
100 Carrier bags (our standard) Good strength-to-weight balance
110–120 Heavier carriers, box wrap Extra toughness for bulkier goods

Download our Paper Bag Size Guide (PDF).

Why kraft paper is eco-friendly

  • Recyclable: Recycle when clean and dry. Remove plastic liners or tapes. Check local guidance via Recycle Now.
  • Compostable (uncoated): Shred for faster breakdown; avoid greasy residues.
  • Responsible sourcing: Look for FSC or PEFC certification.
  • Waste reduction: Reuse carriers several times before recycling. Guidance for businesses: WRAP UK.

Kraft vs recycled vs normal paper

Paper type Strength Appearance Eco notes Best for
Kraft (unbleached) High Natural brown Recyclable; often compostable Carrier bags, wraps
Recycled paper Varies Brown or off-white Resource-efficient; fibres may be shorter General packaging, fillers
Normal (bleached) paper Moderate White Recyclable; bleaching impacts vary Printing, stationery

For a balanced view of paper and plastic impacts, see this BBC overview.

Common uses of kraft paper (UK)

Brown kraft paper bag used for food packaging beside salad bowl and utensils
Food and takeaway: use liners where moisture is present.

Sustainability & environmental impact

Kraft supports circular use: reuse first, then recycle when clean and dry. UK policy on carrier bags is on GOV.UK. For posting, follow the Royal Mail size guide to cut waste and returns.

Aerial view of green forest forming a heart shape symbolising sustainable kraft paper sourcing
Responsibly managed forests and clean recycling keep kraft in the loop.

For wider context on circular design, see the Ellen MacArthur Foundation.

Buying guide: choosing kraft paper bags

  • Paper & build: 100 gsm Italian kraft; twisted handles; flat block bottom.
  • Colour: Natural brown for eco style; white for premium branding.
  • Size: Pick by product volume and weight (see Size Guide PDF).
  • Trade: For wholesale pricing, use the Bulk Order form.

Featured product: Brown Kraft Paper Bags – 100 gsm

Durable, recyclable carriers in X-Small, Small and Medium. Ideal for retail, cafés and gifting.

Shop Brown Kraft Paper Bags


📏 Download our Paper Bag Size Guide (PDF)  |  💼 Bulk Order / Trade Enquiry Form (PDF)

Brown kraft paper bag with sustainability message promoting eco-friendly business packaging

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Shipped from our Manchester warehouse via DPD Next Day or Royal Mail Tracked 24.

Click & Collect: 10A Locket Street, Manchester, M8 8EE. Need help? Call or WhatsApp +44 7450 981838.

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About the Author

Isabella Jacobs is a UK packaging specialist and senior content writer. She focuses on practical, sustainable packaging for retailers, cafés and e-commerce brands.

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